Bettina Spence

Prior to founding Australian-based social research consultancy Heartward Strategy, Bettina spent almost 20 years working at some of Australia’s largest and most respected research agencies, after commencing her career as a graduate at the Australian Bureau of Statistics. Through her career, Bettina has worked almost exclusively in social research, primarily for government clients at the local, state and national levels. Through this work she has developed expertise in community and stakeholder consultation, communications and behaviour change research, and deliberative research.

Bettina has a long history providing research expertise in both the litter and asbestos waste spaces.

Bettina is known for her integrity and depth of knowledge of research and analytics and designs and executes research and builds programs that can stand up to scrutiny.